New Pepsi logo = asscrack?

The new Pepsi logo has many people scratching their heads in bewilderment. The idea is simple: "The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product." ... But will it look like a smile? The denver egotist thinks it looks like an asscrack.

 

Insert "Joe the plumber" joke here.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.