A new ad campaign "Force of Good", touting the new 2006 Volkswagen Beetle, has begun. Created by Arnold Worldwide in Boston, the advertising includes TV spots, a website and a promotional tour in seven US cities.

These Ambassadors will battle every day evils by surprising drivers with paid parking meters and tolls, supplying IZZE(R) all-natural sparkling juice to thirsty people on a hot day, distributing coffee during rush hour and participating in local volunteer opportunities.