It's viral, integrated, but most importantly, it just might make you laugh. Check out coolbreathpower.com, the TV spots are on it too. And a song and other enjoyable things. We are in the process of adding more cool stuff. The work was created by Energy BBDO.
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Makes me laugh AND want a breath mint - which is the point.
Reminds me a bit of that "end of the world" swf from a couple years ago with the animation style and accent. w-t-f. ;)
Hmmmm.
Poser is user # 72832, commenter joshatadland is user number 72851 - both have no other posts or comments to their name. Hyping your own stuff perhaps?
oh dear, "poser" was a freudian misspelling.
Works though.
Besides, it's nice to know that old users live by that old you earn your reputation here and check new posters/members pages out by clicking their links. 851 and 832 area few numbers away though, cut'em some slack. ;)