New York Times: The High Price of Creating Free Ads

Advertisers are starting to find out that when it comes to advertising, you get what you pay for.

Scott Goodson, chief executive of StrawberryFrog, an advertising agency based in New York, said the shortcomings of contest entries — not just those for Heinz — refuted predictions that user-generated content might siphon work away from agencies. “This Heinz campaign, much like the same ones done by Doritos, Converse and Dodge, only goes to show how hard it is to do great advertising,” he said.

Comments (2)

  • reiver's picture

    No-one expects user-generated content to be any good. It's only there to make people feel like their brand of choice gives a sh*t.

    May 29, 2007

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Robblink I am a copywriter in New York City, always looking for the best ads