New Zealand billboard gets pulled

After being up for only one day a billboard in Auckland for Auto Trader's website will be taken down voluntarily. The issue is in the headline, causing people to complain.

The ad campaign for the Auto Trader website was meant to poke fun at Auckland drivers with the slogan: "We've got rides for dirty bitches." The billboard features two dogs looking out of a car window.

But it's the word "bitch" that's offending some people. One person who complained to the Advertising Standards Authority is Jan Hutchinson who said the billboard is highly visible. "It's about context and the context was wrong... I think it was bagging women slightly."

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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