Newspaper Marketing agency ad steps out of line, gets banned.

dabitch's picture
Posted by dabitch on 1. December 2004 - 18:55

The Newspaper Marketing Agency ad nicknamed "killer heels", created by TBWA London, which shows a man spiked on a stiletto has been banned by the ever vigilant watchdog ASA.
The ad received 81 complaints it was offensively sexist and overly violent. The ASA said about the ad "featuring an oversized stiletto-heeled shoe skewering a businessman in a pool of blood was offensive because it trivialised and stylised violence." Despite the visual pun being 'cartoon-like' to avoid offence, people objected to the ad. "The advertisers claimed that, because the image was removed from reality and in a fashion context, it would not be seen to condone or encourage violence or homicide" the ASA said... And probably added under their breath "boy we're they wrong..." (to see it, read more as usual)

The offending ad:

Your rating: None Average: 3.6 (22 votes)
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Submitted by claymore on 1. December 2004 - 19:08.
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Mebbe it's because it's not quite lunchtime yet and I'm hungry, but that blood splatter kinda looks like a plucked goose trying to take flight. Honk.

Submitted by Andreas-Udd on 1. December 2004 - 19:36.
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It's getting to be dinner-time here Claymore.. and I thought it looked like Ketchup..... Mmm Ketchup, my favorite vegetable. ;)

Submitted by caffeinegoddess on 1. December 2004 - 21:06.
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oooh. Been a while since I've seen such a say it, show it concept. ;)

Might be my monitor but that "blood" looks more like pink nail polish to me.

Submitted by blabla on 1. December 2004 - 21:34.
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caffeinegoddess needs a monitor calibration for xmas. ;)

I like it actually, and I suspect this will be a coveted ad in the crazy crowd of masochistic macrophiliacs (love of giantesses).

Submitted by dabitch on 1. December 2004 - 22:27.
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macrophiliacs? what kind of seedy websites have you been travelling on lately? ;)

Submitted by amoeba on 2. December 2004 - 2:11.
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I bet you're right.

Also, I really like this ad as well. Eyecatching.

Submitted by deeped on 2. December 2004 - 10:51.
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Two stupidities never makes one right...
Stupid ad. Stupid watchdog. Say your sorry and go home.

Submitted by deeped on 2. December 2004 - 10:52.
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(and I know that it should be "say you're sorry" but I still haven't got my morning-shot of caffeine (w/o the goddess)).

Submitted by smoot on 6. December 2004 - 21:18.
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I don't get it.

Submitted by dabitch on 6. December 2004 - 21:30.
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The sender NMA just want to remind people that newspaper advertisments can in fact be eyecatching and page-flip-stopping for all sorts of products, even fashion.

Submitted by dabitch on 13. July 2007 - 12:22.
dabitch's picture

I just noticed that this old ad is making the blog rounds again. See for example: advertising is good for you.

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