Nike won't have it.

John Smiths are in trouble with Nike for their latests adverts - depicting the star of Phoenix Nights kicking a football and shouting "'Ave it" according to BBC news online.

A letter sent to Scottish Courage, which makes John Smith's bitter, by Nike's solicitors Dickinson Dees describes Mr Kay as "an overweight and apparently unskilled footballer".

The letter adds his appearance is "detrimental to Nike's trademarks which are registered in the main for sports clothing, tarnishing them and making them less attractive and less distinctive.

"As a result, damage has or will be caused to Nike by your activities."

If you want to see TV ads in the campaign follow the John Smiths link to their site.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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