Nina Hagen promotes Ikea in Berlin


Nina Hagen promotes Ikea in Berlin


Punk-icon Nina hagen struts her stuff for Ikea in Berlin, dressed up as Pippi Longstocking declaring: "Berlin is the secret Swedish capitol".

Complete with Herr Nilsson (the monkey) on her shoulder the Pippi-Nina is supposed to attract shoppers to the third Ikea store in Berlin which opens this week.


Bravo to IKEA for their bravery and their willingness to zag in a world full of ziggers! They should be a case study for successful retail advertising. And while this ad is something of a European inside joke, I suppose, it epitomises perfectly IKEA's irreverence...

Anyone know which agency is behind this?

agency behind this must by weigerpirouzwolf, they got the ikea-account.

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