Nina Hagen promotes Ikea in Berlin
Punk-icon Nina hagen struts her stuff for Ikea in Berlin, dressed up as Pippi Longstocking declaring: "Berlin is the secret Swedish capitol".
Complete with Herr Nilsson (the monkey) on her shoulder the Pippi-Nina is supposed to attract shoppers to the third Ikea store in Berlin which opens this week.
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Nina rules Berlin. Clever.
Bravo to IKEA for their bravery and their willingness to zag in a world full of ziggers! They should be a case study for successful retail advertising. And while this ad is something of a European inside joke, I suppose, it epitomises perfectly IKEA's irreverence...
Anyone know which agency is behind this?
agency behind this must by weigerpirouzwolf, they got the ikea-account.
www.weigertpirouzwolf.de
muchos gracias DT. :)