Nina Hagen promotes Ikea in Berlin

Adland: 

Punk-icon Nina hagen struts her stuff for Ikea in Berlin, dressed up as Pippi Longstocking declaring: "Berlin is the secret Swedish capitol".

Complete with Herr Nilsson (the monkey) on her shoulder the Pippi-Nina is supposed to attract shoppers to the third Ikea store in Berlin which opens this week.

Comments (4)

  • CopyWhore's picture
    CopyWhore

    Bravo to IKEA for their bravery and their willingness to zag in a world full of ziggers! They should be a case study for successful retail advertising. And while this ad is something of a European inside joke, I suppose, it epitomises perfectly IKEA's irreverence...

    Anyone know which agency is behind this?

    Nov 29, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    agency behind this must by weigerpirouzwolf, they got the ikea-account.
    www.weigertpirouzwolf.de

    Dec 01, 2003

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.