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No New Tricks for Old Spice

 
 

No New Tricks for Old Spice

For ad folk, "PG" refers to a style of safe, over-tested advertising popularized by Proctor & Gamble. In recent years, P&G has made pronouncements and organizational moves toward breaking this stereotype. However, according to a recent stink over fresh Old Spice deodorant spots, some think the P&G creative process is still the pits.

Read how sweat equity in P&G's time tested methods sent new creative to the showers in this Ad Age article and Bob Garfield review.

Adland: 

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