"Nobody better lay a finger on my... what the hell!?"

Invented by the Curtiss Candy Company way back in 1923, the Nestlé Butterfinger has come a long, long way since dem days. Bart Simpson was its spokestoon for a few seasons, and the brand has been extended into Butterfinger BBs, Stixx, ice cream nuggets, ice cream bars, and -- most importantly for this particular post -- Butterfinger Crisp.

Well, that should be enough for an intro. Here be the goods:

Ladies and gentlemen, straight from the rear end of their newest TV commercial, Butterfinger has unveiled its latest attention-getting advertising device...

The Buttfinger.

It might just be me, but perhaps the new slogan for Butterfinger Crisp should instead read "Pull the finger." Or "Poke the finger." Or something like that. I'm just sayin'...

Superadgrunts, view the spot here.
As for you regular types, check out their Follow The Finger website while you can.

It just goes to prove that there's a difference between edgy and sh*tty, and, well... this ain't edgy.

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (8)

  • Plywood's picture
    Plywood

    They. Cannot. Be. Serious.
    The videos on the website are unwatchable - who's supposed to like this?
    What agency did this embarassing work?

    May 17, 2006
  • martinwjordan's picture
    martinwjordan

    What on earth were they thinking? Were they thinking? Play with the monkey...follow the finger.... I mean... the website is gawdy and awful enough and bears no resemblance to the product but BUTTerFINGER? Come on Nestle... get with the programme! No wonder they don't have them here in the UK!

    May 17, 2006
  • Dabitch's picture
    Dabitch

    No, seriously, what the hell were they thinking?

    May 17, 2006
  • silver3's picture
    silver3

    Two in the pink, one in the stink.

    May 17, 2006
  • claymore's picture
    claymore

    I believe you are describing the "Shocker," which is an entirely different beast of a hand gesture, and not the classic "Pointy Finger."

    May 17, 2006
  • Dabitch's picture
    Dabitch

    god bless wikipedia by the way. I so needed to read an entire article, with three photos on "the shocker". Now I finally feel enlightened. ;)

    May 18, 2006
  • aiiobo's picture
    aiiobo

    claymore, my boss won't believe I'm working when he hears the loud cackle coming from my office. Damn you!

    May 18, 2006

Leave a comment