That is not a pearl of an idea.


A pearl is a rare beautiful thing, when grown in nature. Hat off to Jesper on adlist who found these gems.

when in Adland however, a pearl is a prop to use in order to describe a rare beautiful thing.

and it's not rare at all as an idea.

Ok, for the water guys, I can see how they reached this conclusion. Pearls after all are natural , and take a long time to create, just like a pure spring water.

There is however nothing natural about a Mercedes SL. And it doesn't even have mother-of-pearl dashboard. Mercedes SL could have done better than this, as a toycar stuck in an oyster can be interpreted a few ways, not all of them good, and the 'pearl'-thought is plain wrong for a car which is not natural in any respect.

There might however be some french expression or idiom visualised here... Don't know the language so I can only guess.

moral of the story: overused symbolism.

credits left out to protect the lazy. ;)

Comments (3)

  • James_Trickery's picture

    This time it's a french ad for BEER. Maybe it tastes good with oysters?

    Sep 20, 2004
  • Dabitch's picture

    This is funny, adgrunt Jasper just snailmailed that exact ad to me. I think I'll frame it. ;)

    Oct 01, 2004

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.