That is not a pearl of an idea.


A pearl is a rare beautiful thing, when grown in nature. Hat off to Jesper on adlist who found these gems.

when in Adland however, a pearl is a prop to use in order to describe a rare beautiful thing.

and it's not rare at all as an idea.

Ok, for the water guys, I can see how they reached this conclusion. Pearls after all are natural , and take a long time to create, just like a pure spring water.

There is however nothing natural about a Mercedes SL. And it doesn't even have mother-of-pearl dashboard. Mercedes SL could have done better than this, as a toycar stuck in an oyster can be interpreted a few ways, not all of them good, and the 'pearl'-thought is plain wrong for a car which is not natural in any respect.

There might however be some french expression or idiom visualised here... Don't know the language so I can only guess.

moral of the story: overused symbolism.

credits left out to protect the lazy. ;)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • James_Trickery's picture

    This time it's a french ad for BEER. Maybe it tastes good with oysters?

    Sep 20, 2004
  • Dabitch's picture

    This is funny, adgrunt Jasper just snailmailed that exact ad to me. I think I'll frame it. ;)

    Oct 01, 2004

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