Nude advertising succesful gimmick

Ed Cancione, president of TSA (Totally Nude Ads) in Philadelphia takes product placement very seriously, and literally. Instead of making deals to get Reeses in the movies, he simply uses totally nude models, holding the advertisers product as a fig-leaf over the naughty bits.

It's an upfront advertising style that works because, as Cancione puts it, "nothing attracts more attention than seeing an extremely attractive woman in the nude."

TSA have landed clients such as the Coit carpet cleaning company, who ran an ad featuring a (nude) cleaning man dangling a hose between his legs. Cancione loves his job so much he swears he'll never go back to a traditional advertising agency again. We believe him.

(Depicted - the Drummond sweaters ad)

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    Oct 06, 2003

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.