N.W. Ayer has left the building.

Adland: 

In an effort to Reach out and touch someone N.W. Ayer decided to merge with sibling agency under Bcom3 Group parent umbrella, When it rains it Pours unfortunatly and even if A diamond is forever Ayer decided that in order to Be all they can Be, they'll have to discard their old name, and flag their sibling agencies Kaplan Thaler instead.

Most people know the taglines better than them agency names anyway. ;-)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • anonymous's picture
    anonymous

    Man that's funny - I had to double check that those were all Ayers taglines. You have a good memory for slogans, dab.

    Jul 27, 2003

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