In an effort to Reach out and touch someone N.W. Ayer decided to merge with sibling agency under Bcom3 Group parent umbrella, When it rains it Pours unfortunatly and even if A diamond is forever Ayer decided that in order to Be all they can Be, they'll have to discard their old name, and flag their sibling agencies Kaplan Thaler instead.
Most people know the taglines better than them agency names anyway. ;-)
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