NY Times: A Consumer’s Spot for Apple Grows Up


Here's a homemade Apple ad that's so good, Lee Clow came calling.

Click read more to view the final produced version (airing now on TV).

Comments (4)

  • Dabitch's picture

    So, they edited out the Mac+PC thing?

    Oct 31, 2007
  • kamari's picture

    The spot, while "good", was never anything but a typical standard reply to the brief, saying everything that is in the brief. Which frankly, makes it really bad.

    The real talent lies that the guy wrote his own brief. It means apple fans know apple better than any suit or planner. Talk about love mark.

    Does anyone have a QT of these please? The first youtube one keeps cutting out on me.

    Nov 01, 2007

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about the author

Robblink I am a copwriter in New York