NY Times: A Consumer’s Spot for Apple Grows Up

 
 

NY Times: A Consumer’s Spot for Apple Grows Up

Here's a homemade Apple ad that's so good, Lee Clow came calling.

Click read more to view the final produced version (airing now on TV).

Adland: 

Comments

So, they edited out the Mac+PC thing?

The spot, while "good", was never anything but a typical standard reply to the brief, saying everything that is in the brief. Which frankly, makes it really bad.

The real talent lies that the guy wrote his own brief. It means apple fans know apple better than any suit or planner. Talk about love mark.
Does anyone have a QT of these please? The first youtube one keeps cutting out on me.

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