The OBIE Award is the oldest award for creative excellence in the world of outdoor advertising and brought to you by the Outdoor Advertising association of America (oaaa). The award itself is modeled after the obelisks of ancient Egypt, tall stone structures that were used to publicize laws and treaties. Some reckon that the obelisk is the first true form of outdoor advertising. Enough trivia, I know you are all dying to know - who won in 2006?

Best of show was bestowed (ironically) on Pedigree posters with oh-so-cute dogs. Read more to see them.

TBWAChiatDay Los Angeles for Pedigree, Masterfoods USA