The viral advertising agency ASABAILEY has placed a well-aimed left hook on the chin of O&M, by scooping up http://www.ogilvymather.co.uk for £4.95.
The question is, is this underhanded, or a cheap attack from the viral team, or is O&M and other Ad Goliaths, fair game for a stunt such as this? What is the team trying to prove? If it is to make a big established ad agencies look outdated – it worked. However you look at it, it's an underdogs blow to a massive advertising establishment, that by its nature, and as the ad states, should know how to protect its brand.
As its been proven before, it can only take a couple of shareholders to spot incompetence, to call in to question a companies position. After all this one does proclaim to manage its clients brands throughout 360 degrees.
But this unfortunately does not seem to apply here. What was the digital department doing, too many Canary Warf shopping trips no doubt - but the hard question is, does no one care enough to check these things? These questions are quite fundamental; as this really is a simple hole, that could cost the agency a great deal of credibility, and it could have been avoided for the cost of a tall Latté.
This stunt could certainly look like a simple jibe, but at its heart is the serious debate about the way the big, and in this case, made to look old agencies are looking after clients’ modern day brands. The lesson is simple and clear, check your own URL and protects your brand on and offline, for the cost of a couple of domain names you could save your business a whole load of trouble.
update: Seems that ASABAILEY forgot they ever posted here, as they now spam everyone who wrote about this while forgetting adland had the first post. See this update here for story and links. /Dabitch