Old Faithful don't need Metamucil


The National Park Service have gotten heartburn over an ad where a mav pours a glass of Metamucil into Old Faithful in Yellowstone National Park to help the geyser stay regular.

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Procter & Gamble Co., suggests Old Faithful's guardians lighten up a bit.

Besides Old Faithful is not as regular as many believe. It erupts every 45 minutes to two hours, on average every 92 minutes.

Quoted from the CCN article:

Park Service officials scoff at the notion the famous geyser would ever need help, and point out the damage that can be caused by dumping things into the park's thermal features -- not to mention that venturing near geysers and hot springs is often very dangerous.

"It suggests that it's OK to pour some substance into a thermal feature," Park Service spokesman Al Nash said. "We've spent decades trying to educate visitors about the fact that it's harmful to the feature and that it's dangerous for anyone to take an action like that."

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • tlevitz's picture

    oh for pete's sake...

    I agree with P&G... get a sense of humor... Park Service spokesguy sounds like an ass, suggesting people will take the spot as an invite to dump Tang, pop rocks, instant soup or whatever into a "thermal feature." Once again, how dumb is your audience? A 12-year old boy on a dare might try it but he'd have to go thru the humiliation of buying Metamucil first (unless he steals it from grandma's luggage).

    not only do I agree with P&G but I admit a twinge of jealousy. Beautiful, simple, obvious. I wish I thought of it!

    Jan 27, 2003

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