Hmmm....how do you get young dudes to like your brand, even if it's been around forever?
Duh, just add sex!

adgrunts, click read more to "spice" up your creativitiy with a semi-funny print ad.

As seen in the June 2003 issue of Spin Magazine....you know, I should really expand my reading list!

Old Spice

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Comments (9)

  • blabla's picture
    blabla

    I must admit, I laughed.

    what's with the mastercard-symbol(ish) around the headlin.... aaaahaaa.. now I see...

    May 12, 2003
  • Dabitch's picture
    Dabitch

    crude execution - but "spice things up" is not a bad tagline.

    May 12, 2003
  • alex's picture
    alex

    It's not a good ad, and it's anot a good smell. Can't see it selling one bottle.

    May 12, 2003
  • anonymous's picture
    anonymous

    I agree the tag is good, but overall the ad isn't all that strong in my opinion. Maybe there are better executions of the idea yet to come.

    May 12, 2003
  • anonymous's picture
    anonymous

    The (agreed good) tagline seems to beg for a near Axe execution. I look forward to seeing other ideas from this campaign actually.

    May 12, 2003
  • anonymous's picture
    anonymous

    This ad is juvenile and offensive. As an adult (read mature) man I now know what not to buy. Besides, the deoderant stinks as much as their after shave. I'd rather wear "Brut".

    May 12, 2003
  • Dabitch's picture
    Dabitch

    .... you mean better ideas, don't you?

    May 12, 2003
  • anonymous's picture
    anonymous

    or just a better headline...it's rather weak considering what could be said with the visual.

    May 13, 2003

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Robblink I am a copwriter in New York