The @Oldspice mano a mano battle is over, Mustafa sends Fabio to Saturn


The mano a mano battle ends, with Old Spice Guy Mustafa breaking into New Spice Guy Fabio's marble walled boudoir and threatening to punch him so hard it'll send him flying so fast his skin will burn off. Fabio speaks up, and from the heart, nobody knows what he's saying but we feel it, man. And to think, somewhere out there is a planet full of Fabios holding balloons. It seems so obvious, now.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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