Olympic Chainsaw Massacre

 
 

Olympic Chainsaw Massacre

Adland: 

NBC contributed the latest example of advertising "standards and practices" hypocrisy when it cut a new Olympics spot from Nike spot off at the knees this week.

The spot, a parody of slasher movies, features runner Suzy Hamilton being chased through the woods by a chainsaw-weilding masked man. The Nike-clad Olympian easily outdistances the psycho, leaving him panting in exhaustion as supers pop up stating "Why sport? You'll live longer."

The network cited an unspecified "number of viewer complaints" as the reason for its flip-flop on the previously approved spot. Once again, advertising is being subjected to scrutiny that programming in the same media is spared from.

Other instances of this type double standard include the Fox Network's objection to a Super Bowl spot featuring a man driven up an elephant's derriere and ABC saying "no" to artificial noses.

It's hard to understand what this network censorship accomplishes other than giving media buyers another reason to shift to cable.

Add new comment

Tech

 
 

Adland

 
 
Canary Island -  Fog taggers / Fogvertising (2016) : (Spain)
Canary Island - Fog taggers / Fogvertising (2016) : (Spain)

You know that old saying that we get our best ideas in the shower? This seems to be what happened here.

Nov 22, 2016
Dude Wipes - Take it to the Hole Feat. Mark Cuban (2016) 2:55 (USA)
Dude Wipes - Take it to the Hole Feat. Mark Cuban (2016) 2:55 (USA)

Dude Wipes strategy is simple, take one part product that already exists, add a cooler name and bro attitude, then take the internet by storm producing jokey ads in the vein of

Nov 22, 2016
Want to leave US if Trump wins? Swedish agency Round&Round wants to see your portfolio

The Great Trump Escape is Round & Round's, a Stockholm based advertising agency, unusual recruitment ad.

Nov 07, 2016
Anheuser-Busch kills Amy Schumer & Seth Rogen "Party" campaign as sales decline

It comes as a surprise to no one here in the Adland offices that the Anheuser-Busch "Party" campaign created by Wieden & Kennedy starring Seth Rogen and Amy Schumer failed to resonate with th

Oct 28, 2016
Lyst introduces "the canine collection" gets smacked by RSPCA & badlanded

Update Lyst has sent out a press release, which we quote it in full at the end of this article, with no other edits to our original article which was written this morning.

May 10, 2016

Culture

 
 
Top