Media

Adland

Søstrene Grene "Anna and Clara" (2018) 1:47 (Denmark)
Søstrene Grene "Anna and Clara" (2018) 1:47 (Denmark)

"Here's to the little things and new beginnings." So says this ad for Danish retailer Søstrene Grene.

Smile Asia "The cleft collection" (2018) 2:07 (Singapore)
Smile Asia "The cleft collection" (2018) 2:07 (Singapore)

To create awareness about how different it is to eat with a cleft lip and palate, Smile Asia created a special tasting meal in partnership with the Ritz-Carlton, with specially designed serving ut

Missouri Lotto "Serengeti" (2018) :30 (USA)
Missouri Lotto "Serengeti" (2018) :30 (USA)

To give you a little taste of the Big Serengeti Adventure you can win from the Missouri lottery, this spot features the little Serengeti and it's so freaking cute, I cant' stand it.

Rak’n’Roll "Percent Beer" (2018) 1:35 (Poland)
Rak’n’Roll "Percent Beer" (2018) 1:35 (Poland)

The Rak’n’Roll charity foundation has been working to improve the quality of life of cancer patients. But like all charities, it is often difficult to raise donations.

Ikea "Marry Harry' (2018) 1:00 (Germany)
Ikea "Marry Harry' (2018) 1:00 (Germany)

Just in time for the Royal Wedding, Ikea comes out with this silly but charming spot in which to tout their Harry chair. See, at first you think it's about Prince Harry but nope, it's the chair.

Misc

Olympic Chainsaw Massacre

NBC contributed the latest example of advertising "standards and practices" hypocrisy when it cut a new Olympics spot from Nike spot off at the knees this week.

The spot, a parody of slasher movies, features runner Suzy Hamilton being chased through the woods by a chainsaw-weilding masked man. The Nike-clad Olympian easily outdistances the psycho, leaving him panting in exhaustion as supers pop up stating "Why sport? You'll live longer."

The network cited an unspecified "number of viewer complaints" as the reason for its flip-flop on the previously approved spot. Once again, advertising is being subjected to scrutiny that programming in the same media is spared from.

Other instances of this type double standard include the Fox Network's objection to a Super Bowl spot featuring a man driven up an elephant's derriere and ABC saying "no" to artificial noses.

It's hard to understand what this network censorship accomplishes other than giving media buyers another reason to shift to cable.

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