Olympic Chainsaw Massacre

Adland: 

NBC contributed the latest example of advertising "standards and practices" hypocrisy when it cut a new Olympics spot from Nike spot off at the knees this week.

The spot, a parody of slasher movies, features runner Suzy Hamilton being chased through the woods by a chainsaw-weilding masked man. The Nike-clad Olympian easily outdistances the psycho, leaving him panting in exhaustion as supers pop up stating "Why sport? You'll live longer."

The network cited an unspecified "number of viewer complaints" as the reason for its flip-flop on the previously approved spot. Once again, advertising is being subjected to scrutiny that programming in the same media is spared from.

Other instances of this type double standard include the Fox Network's objection to a Super Bowl spot featuring a man driven up an elephant's derriere and ABC saying "no" to artificial noses.

It's hard to understand what this network censorship accomplishes other than giving media buyers another reason to shift to cable.

Leave a comment

Recent News

People

Tech

Adland

Smirnoff "Dj Jewell" (2017) :30 (The Netherlands)
Smirnoff "Dj Jewell" (2017) :30 (The Netherlands)

Here's the :30 second cut down of the long-form branded content for Smirnoff, featuring Dj Jewell, an albino who overcomes prejudices with a big smile, a warm heart and a throbbing beat.

Smirnoff "Dj Jewell" (2017) 1:36 (The Netherlands)
Smirnoff "Dj Jewell" (2017) 1:36 (The Netherlands)

DJ Jeffrey Jewell is an albino. Which makes life challenging sometimes, as in some cultures, being an Albino can cause trouble.

The New York Times "The Truth is Hard" (2017) :30 (USA)
The New York Times "The Truth is Hard" (2017) :30 (USA)

The truth is our nation is more divided than ever. The truth is alternative facts are lies. The truth is a woman should dress like a woman. The truth is women's rights are human rights.

SetApp "How to get the best apps" (2017) 1:21 (USA)
SetApp "How to get the best apps" (2017) 1:21 (USA)

Setapp is your short cut to the best Mac apps. That means you don't have to spend hours hunting for the right one, or deal with pop ups or in-app purchases. So you can get on with your life.

Bebe Rexha - I Got You (2017) 3:41 (USA)
Bebe Rexha - I Got You (2017) 3:41 (USA)

Model/dancers do their best Busby Berkeley-style synchronized routine both in the water and out, in this music video directed by Jessica Sanders for Bebe Rexha's hit "I got you." The swimming gro

DB Export "Sand made from Bottles" (2017) 1:53 (New Zealand)
DB Export "Sand made from Bottles" (2017) 1:53 (New Zealand)

About 60,000 tons of glass goes to landfill every year. It's a wasted opportunity to recycle it. In this case by turning it into sand.

Misc

about the author