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On fixing digital ad fraud: If not now, when?

At the end of December 2014, the Association of National Advertisers and White Ops released

AUTOMATICA 4k - Robots Vs. Music - Nigel Stanford (2017) 4:15 (New Zealand)
AUTOMATICA 4k - Robots Vs. Music - Nigel Stanford (2017) 4:15 (New Zealand)

Nigel Standford is an electronic musician who blends music and science.

ZonaJobs - Roberto the "Anti-Millennial" (2017) :60 (Argentina)
ZonaJobs - Roberto the "Anti-Millennial" (2017) :60 (Argentina)

Meet Roberto. He may be good at his job, but he is not hip. He is not a millennial. He is the kind of guy who does not work from home, because there's either home or the office. No home-office.

H&M "The Fall Collection" (2017) 2:30 (UK)
H&M "The Fall Collection" (2017) 2:30 (UK)

Naomi Campbell stars in this kooky spot for H&M's new fall collection that is one big karaoke video shot in Tokyo.

Autotrader | Shop All the Cars (2017) :30 (USA)
Autotrader | Shop All the Cars (2017) :30 (USA)

This ad for Auto Trader does a great job of showcasing the sheer scope of cars available on the service.

Zona Jobs "Anti-Millennial" (2017) 1:00 (Argentina)
Zona Jobs "Anti-Millennial" (2017) 1:00 (Argentina)

"The job has changed, but the place to look for one is still the same." Great direction for this spot featuring the hapless Roberto who is getting aged out of his job thanks to the encroachment of

Misc

Olympic Chainsaw Massacre

NBC contributed the latest example of advertising "standards and practices" hypocrisy when it cut a new Olympics spot from Nike spot off at the knees this week.

The spot, a parody of slasher movies, features runner Suzy Hamilton being chased through the woods by a chainsaw-weilding masked man. The Nike-clad Olympian easily outdistances the psycho, leaving him panting in exhaustion as supers pop up stating "Why sport? You'll live longer."

The network cited an unspecified "number of viewer complaints" as the reason for its flip-flop on the previously approved spot. Once again, advertising is being subjected to scrutiny that programming in the same media is spared from.

Other instances of this type double standard include the Fox Network's objection to a Super Bowl spot featuring a man driven up an elephant's derriere and ABC saying "no" to artificial noses.

It's hard to understand what this network censorship accomplishes other than giving media buyers another reason to shift to cable.

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