Okay, so judging the One Show is a great honor. And, of course, it's incredible to be surrounded by a group of people who are so passionate about their work and dedicated to their craft. But honestly, it's also kind of a drag. I mean, we slugged through almost 300 entries today. As if I don't stare at this screen enough on a regular basis. Not to mention, I had a critical acupuncture appointment this morning (don't ask, I'm from California) so I was almost 2 hours late. This is why I'm still plugging away tonight.
Don't get me wrong, it is definitely a privilege. But it's also such an incredible responsibility. I mean, people pour their hearts, minds and lives into this work. Most agencies are lucky to have one piece they feel confident enough in to enter into the show. And so blowing off even one entry is absolutely not an option. Another reason I admire these guys around me... They're fair and dedicated, even when judging other people's work. It's very cool. It's true that the most talented creatives have the tiniest egos. And vice-versa. It takes a fairly open mind to stick with an entry that is not in your language, takes 3 minutes to load and ultimately doesn't make that much sense. But these guys do it. Mostly because they love the industry and what we're all trying to accomplish, but also because they appreciate how much effort goes into each and every piece of work.
So anyway, about the work. It's good. Well, some of it is. Some of it's pretty amazing, actually. Yes, the usual suspects will probably show well this year. But there will be a few surprises. Japan, especially, has some really unique ideas in the mix. Goodby is back with a vengeance. And a few of our Swedish friends have been cranking out the goodness again.
I'm trying to think what you all might want to know about the judging process besides the above, but I'm at a loss. Send me some questions tomorrow so I can give you exactly what you're looking for.