OnOff electronics files for bankruptcy - bye greatest logo ever.

In Sweden there's been an ongoing price-war between the electronics giants shops, and the first victim to buckle under is OnOff. No surprises there as the people employed in the stores are often a major PITA to deal with, in my store there's a single dad of three who can't help but hit on me every time I'm in there to get a cable or widget (by talking about how hard it is to raise kids on your own: dude, your flirting skills need serious improvement...)

I'm not particularly sad to see the store go, but the logo... The logo will be missed. A clean streak of genius this is, though some friends disagree and say it's overly pedagogical. I don't care, it's simple and a bit of swedish 80s design history. Bye, OnOff logo. See you in the next edition of R.I.P. logo book next to the lovely PanAm one.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.