An open letter to my beloved advertising industry regarding Super Bowl ads.....

Adland's own Claymore has posted An open letter to my beloved advertising industry. regarding the super bowl commercials.

We totally back him on this - but don't let this stop all you agencies from sending us the ads early. ;) Now that you know where we stand I won't have to do that scouts honor swearing regarding embargoes every time you ask me to. I look so silly in my cub scout* uniform.

He's right you know. Showing the ads before the bowl is like unwrapping gifts before christmas. Take note what Audi has done this year - their social media/online campaign works with their ad, but doesn't reveal the ad. Try that. See Audi Green Police.

* yes, cub scouts are boys, and no, I was never a scout, because I wanted to be a cub scout not a girl scout.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • paulkogan's picture

    Yes, the surprise is what makes it all so sexy (beside the occasionally great creative)

    During the game, we'll be here:
    discussing the ads in real time.

    Feb 07, 2010

Leave a comment