The Oscar-winning film director Sam Mendes has signed with RSA Films and intends to devote himself to directing commercials for the next year.
With a little luck this mean we'll get to see some really good ads.
Though Director Lee Tamahori gives some advice:
"Full features and commercials are completely different disciplines. I did an advert recently and realized just how much I had forgotten about it."
As long as memorable images such as babes bathing in rose-petals are used, I'm sure Mendes ads will be as good as, well....., good ads.