Last year it was a fad, this year it looks like it's becoming a big trend. Pabst Blue Ribbons comeback. The cool people call it P-B-R.
"People are really sick of the Budweiser-type marketing with naked girls and cars. Pabst is kinda hokey and nostalgic and people like it," said Elizabeth Lessner, owner of Betty's Food and Spirits where the Pabst brew regurlarly sells out.
Founded in 1987, Freeman & Partners has about $400 million in billings from a client roster that includes Hollywood Video, Pabst Brewing Co. and Turner Broadcasting Systems.
Soon my ubercool Pabst bowling shirt will be uncool? ;) Time will tell.
Hat tip, Claymore.