Did you know that Ice Cube once studied architectural drafting? That he thinks the L.A. highways have different kinds of traffic, including "gangsta traffic"?
"One mans eyesore is another mans paradise." he says as he cruises the city on his way to the Eames house. He points out that the Eames were "doing mashups before mashups even existed" by using pre-fabricated pieces, ad creating something entirely new.

Pacific Standard Time - Ice Cube celebrates the Eames - (2011) 2:15 (USA)

This is from TBWA/Chiat/Day's ongoing campaign for Pacific Standard Time Art in L.A. exhibit, which celebrates the art scene in Los Angeles from 1945 to 1980. Directed by @ radical.media's Dave Meyer, Ice Cube opens up to get a bit brainy and a lot poetic about the L.A. he knows and loves.

See more at pacificstandardtime.org.

Agency: TBWA/Chiat/Day Los Angeles
Client: Pacific Standard Time
Executive Creative Director: Patrick O'Neill
Creative Director: Jayanta Jenkins
Sr Copywriter: Evan Brown
Copywriter: Liz Cartwright
Art Director: Stephen Lum
Executive Director of Integrated Production: Richard O'Neill
Executive Director Of Integration: Matt Bonin
Director of Innovation: Niki Weber
Director of Digital Production: Chincha Evans
Executive Producer: Guia Iacomin
Broadcast Coordinator : Micah Kawaguchi-Ailetcher
Broadcast Producer: Lacy Plunk
Broadcast Producer: Chris Spencer

Production Company: @ radical.media
Director: Dave Meyers

Senior Digital Producer: Eli Shillock
UX Lead/Developer: Kathrin Hoffman
Technical Lead: John Bauer
Executive Art Producer: Karen Youngs
Print Producer: Michael Pourmohsen
Project Manager: Heather Kuhne
Audio: POP Sound