Pantone launches beachwear for men - color that short.

Oh dearie me, Pantone beachwear! If anyone needs me I'll be at the beach staring at mens asses all day. For the colors. I swear. If I get lucky a PANTONE 18-1664 FIERY RED might walk by. The shop is at 4 Rue de marché in St Tropez so if you are going to Cannes this year... You better get some of these for everyone back home.

See Pantone Beachwear for more, and you can (of course) also like their facebook page.