Parisian posters promote protection

Adland: 

In Paris a new poster campaign has launched to promote condoms. The campaign of 13 different designs depicts famous romantic - or should I say amourous - neighbourhoods in Paris like Pompidou Centre, Montmartre and Le Marais, illustrated with condoms.

read mo' for mo' and a poster.

The posters are illustrated by Jean-Louis Cornalba. Paris has has two AIDS related deaths a day, France has around 120,000 HIV positive people in total. With this campaign the city hopes to remind people to celebrate its romantic neighborhoods romantically but also safely.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Dabitch's picture
    Dabitch

    These posters are really nice actually. Shame you didn't have more examples.

    Aug 19, 2003

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