At the New Director's Showcase, Saatchi & Saatchi really did bring the impossible to life. Even though the legendary creative director Paul Arden died two years ago, he was introduced by Richard Myers to present the NDS as a hologram, created by Musion and Square Zero. Weird. Very very Weird. Actually I think Paul Arden would have really liked to have seen that.

A few other highlights I'm sure you'll enjoy: Drunk History, hold your horses, and We got time.

Saatchi & Saatchi

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment