Pay no attention to the idea behind the curtain!

Here's a fun Badlander I reckon - since everyone and their aunt are so in awe of the recent shower curtain poster for Mömax, I'd just like to point out that the whole playing with curtains thing has been done before. Of course. ;)

This poster which begs you to close the curtain was done back in 1998 for WE Paris. When curious people went to see what was behind the curtain, a soundchip activated and it seemed that the man changing his clothes in the poster yelled "hey!"

Agency: TBWA/Campaign Company
Art: Rene Verhagen
Copy: Erik Rolf

When I showed Erik the Mömax poster below he said "I find it very hard to believe they ripped my idea."

This poster for Mömax shower curtains from Demner, Merlicek & Bergmann, Vienna won won a bronze Andy in the household category, and it won gold in the Golden Award of Montreux, both this year 2006.

No I don't really think that they ripped the we poster off either, I just thought the similarities was funny - one opens up to reveal, the other wants to curtain to be closed. ;)

Comments (2)

  • aiiobo's picture

    You can't hit an adblog recently without seeing thar M

    Jun 09, 2006
  • Dabitch's picture

    You calling me a Queen? Oh, hang on, that's good, right? ;P

    Jun 16, 2006

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.