Here's a fun Badlander I reckon - since everyone and their aunt are so in awe of the recent shower curtain poster for Mömax, I'd just like to point out that the whole playing with curtains thing has been done before. Of course. ;)
This poster which begs you to close the curtain was done back in 1998 for WE Paris. When curious people went to see what was behind the curtain, a soundchip activated and it seemed that the man changing his clothes in the poster yelled "hey!"
Agency: TBWA/Campaign Company
Art: Rene Verhagen
Copy: Erik Rolf
When I showed Erik the Mömax poster below he said "I find it very hard to believe they ripped my idea."
No I don't really think that they ripped the we poster off either, I just thought the similarities was funny - one opens up to reveal, the other wants to curtain to be closed. ;)