Pay With a Tweet - can we get my landlord on this currency please?


Here's an idea that I'm sure we'll see popping up on shortlists at Cannes Titanium during the Lions Festival. Pay with a tweet takes the 'link economy' thought one step further and allows tweet-payers to download copies of a book, a song or whatever you can make downloadable, paid for by tweeting it. The tweet-payer passes on the message that the book is available, and the followers who read it might also pay with a tweet, kickstarting a viral spread of said item.

It’s simple, every time somebody pays with a tweet, he or she tells all their friends about the product. Boom.

RGA came up with the idea to promote the book "Oh My God What Happened And What Should I Do", but soon the system took on a life on its own and it can now be seen a link-currency on music sites and promoting other digital books.

Now, if we can just get the supermarkets and my landlord on the link-currency chain accepting this tweetpayment, I'll be set!

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Neo's picture

    Your landlord will never accept tweet "payments".

    Jun 07, 2011

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