Peeping Tomfoolery -- OR -- Close Encounters of the Ad Kind

 
 

Peeping Tomfoolery -- OR -- Close Encounters of the Ad Kind

All the big companies are doin' it: that is, sending glorified voyeurs into people's homes to analyze their interaction with various consumer products. Apparently, since traditional focus groups just aren't cutting it anymore, big brands have found the need to go a few steps further by invading the personal lives of willing guinea pig people.

If marketers begin basing all of their product development decisions on the habits and preferences of the dignity-devoid fools who take part in these studies, what good is that for the rest of us? Just imagine the array of ill-conceived products that could flood the market!

You've gotta see what The Lowbrow Lowdown envisions. It's...uh...slimy:
http://www.lowbrowlowdown.com/02_1.25.shtml

Adland: 

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