The 'Perfect day' UK ad team Ian Ducker and Will Farquha are not freelancing anymore - instead they have set up an agency named after their mongrel bull terrier, Vinnie. They've teamed up with Graham Collis, who used to run maverick director Tony Kaye's production company K-Media, to launch the agency.
"We are determined to offer clients a way out of bland campaigns. We see Vinnie as a way that clients can achieve more innovative work beyond traditional advertising media," said Mr Collis.
Watch the four minute version of BBC "Perfect Day" here