People used in ads for Danish politicians on facebook without their permission, here we go again!


Anders Fogh Rasmussen - Liberal Party Leader in Denmark - uses his Facebook followers faces in ad campaigns to promote him says

The ads with Fogh in them pop up when you open the list of your friends, and typically carry a line like »NN is a fan of Anders Fogh Rasmussen - support Anders«.

The former editor David Trads is one of the unwilling "fans of Anders" used in the ads for Venstre, something he never gave permission for.

»I'm also a fan of Helle Thorning-Schmidt and Villy Søvndal on the net so I cover a big political spectrum. I have professional reasons for wanting to follow and see how the politicians use social media like facebook«, he said to Media Watch.

Now, I can't find anything about this on this Media Watch here - newspapers that don't link online sources quoted are a pain - but I did stumble on to another interesting story. Filleting Facebook at Media Watch where they are quite upset that a dead soldier family photo album was raided by journalists who printed the images in the newspapers.

For a start Facebook's terms of use mean it owns all the material on Facebook pages. Those terms prohibit someone taking the material for commercial use. That's called copyright law.

True, but have you considered this - perhaps the newspapers asked the new owners of those photographs copyright for permission. Don't forget, facebook states that it owns your photos and can do anything they please with them.

Back to the social media ads that use your face without you even knowing about it: see previous story: On Facebook, your face can be used in ads (without you knowing it) via SocialMedia - this quite possibly the engine for the current Fogh ad campaign. I'd check, but youknow, I don't have a facebook account. ;)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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