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di-dah-di-dah-dit (that was my impression of an old fashioned telegraph beeping start of a news show. Pretty good huh? Why yes, I'm available for nerd-kid parties)
I noticed you recently covered our "Save the Whales. Lose the Blubber: Go Vegetarian" billboard that was erected in Jacksonville earlier this month. As I'm sure you are aware, the billboard has caused quite a stir all over the country. I thought you may be interested to know that we have decided to replace the notorious billboard with a new ad that simply says, "GONE. Just Like All the Pounds Lost by People Who Go Vegetarian. GoVeg.com."
While some people have expressed their opposition to the ad, we've also been inundated with calls and e-mails of support, including from people who are taking PETA's 30-day Pledge to Be Veg. So many people have contacted us that we decided to post information for people who are interested in losing weight with a healthy, low-fat vegetarian diet on our blog, including a quote from an Oregon mom-of-six who was inspired after viewing the original artwork. You can view this information in detail here: http://blog.peta.org/archives/2009/08/controversial_s.php?c=pfstwrb09
"Going vegetarian is the best way to keep weight off and improve your health," says PETA Executive Vice President Tracy Reiman. "We're thrilled that people have been inspired to give a vegetarian diet a try, and we know that they—and the animals—will be glad they did."
And they got yet another flurry of coverage for mediocre creative that even offends their supporters. Everyone hug!