BETC has created an interactive choose-your-own-adventure style video titled "Let Your Body Drive". Follow a cheating guy trying to escape and "let his body drive" in true French fashion.
See it at www.letyourbodydrive.com.
The folks at BETC tell us: "The Peugeot 208 was designed to be an extension of the driver’s body, with more intuition, more sensations and more stimulation. It lets your body express itself, and the game is a perfect illustration of that. It was developed in close cooperation between the teams at BETC Euro RSCG Worldwide and Euro RSCG South Africa, providing the Peugeot brand with exclusive material and even more humour and creativity for the product’s signature – LET YOUR BODY DRIVE."