P&G buys Wella - has to drop Herbal Essences

Adland: 

Procter and Gamble just bought Wella, and the EC ruled that it would be unfair competition if P&G had all the shampoo brands so they have to give up their orgasmic Herbal Essences. They will either sell or licence the brand out.
Or maybe kill it, like they did to Vidal Sassoons brand shampoo. Lord knows we won't miss those cheesy ads.

Comments (1)

  • caffeinegoddess's picture
    caffeinegoddess

    If someone buys them, I really hope they stop with those crappy commericals. Time for a new campaign.

    Aug 04, 2003

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.