Philips have learned from Carousel that they best way to show off a cinematic telly is to show off films themselves, and with the new incarnation of cinema.philips.com DDB & Philips engaged RSA films to help tell the story. What story? That's the fun part, with a script consisting of only five lines, RSA's five eager directors all made a film in different genres, using the same exact words to tell wildly different stories.

at youtube you can join the competition as well.