Philips ups the ante after Carousel - using only five lines.

Philips have learned from Carousel that they best way to show off a cinematic telly is to show off films themselves, and with the new incarnation of DDB & Philips engaged RSA films to help tell the story. What story? That's the fun part, with a script consisting of only five lines, RSA's five eager directors all made a film in different genres, using the same exact words to tell wildly different stories.

at youtube you can join the competition as well.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.