Philips ups the ante after Carousel - using only five lines.

Adland: 

Philips have learned from Carousel that they best way to show off a cinematic telly is to show off films themselves, and with the new incarnation of cinema.philips.com DDB & Philips engaged RSA films to help tell the story. What story? That's the fun part, with a script consisting of only five lines, RSA's five eager directors all made a film in different genres, using the same exact words to tell wildly different stories.

at youtube you can join the competition as well.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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