Phwoar - says the queen over sex-ad.

An advert for Ann Summers chain of sex/lingerie shops, depicting the Queen reading a sex manual next to the line "Phwoar, must get one", has provoked a rare letter of complaint from Buckingham Palace.

"There is a widely held convention that reputable companies do not use photographs of members of the royal family for promotional purposes."

However, there are no actual legal restrictions on using photographs of the Queen, Ann Summers - an unreputable company? - will keep the campaign up as planned.

Media Guardian has more.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.