Piercing ideas - twice. Ouch!

Badland: 

First up, the grand prix of Cannes 2002, second, Missing Links campaign for the same shop in 1999. Interestingly they both hung posters on dogleash holders and other places for "piercing" a poster = same unusual media idea too!

The top one was pierced onto dog leash holder etc - the bottom one was nipples pierced by the staples mid-magazine. Either way, OUCH!

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.