Brendrepublic reports that pigeons are to be used to directly target consumers. Of course, the RSPCA are trying to stop the advertising gimmick.
The initiative, developed by creative advertising agency Creative Orchestra, uses GPS technology to sync-up with users mobile phones.
Using electromagnetism, the birds are able to navigate the location of their targets, using new patented technology called BYRD, originally developed for use in the American military. BYRD disrupts the pigeons natural geometrics and allows the GPS technology to steer it towards any mobile device.