Pigpile!

These aren't your typical badlander candidates since both agencies belong to the same conglomerate, but the similarities do pile up. Literally.

Did TBWA dig the worldwide acclamation for their Sony Mountain spot so much that they adapted the notion for their new US Adidas Kevin Garnett spot, or is it all a meme-ish Amsterdam/London/San Francisco coincidence? Superadgrunts, view Sony's Mountain, then Adidas' Carry and judge for yourself.

Both spots are still pretty darn good, IMHO.

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.