Pop goes Coke


Just a week after it signed a controversial sponsorship deal involving Top of the Pops, Coca-Cola is muscling in on record retailers by launching its own music download service in the UK.
The drinks giant will offer music fans the chance to download everything from Britney Spears to Coldplay and cult glam-rock outfit The Darkness. Coca-Cola will become the first high-profile consumer brand to get involved directly in the music business, launching what it claims will be the largest collection of tracks yet available.

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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