As usual, Anheuser Busch has a wide selection of ads to pick from for their Super Bowl spots. Typically they end up waiting until closer to game time to make their final decision on what will make it to the airwaves. This year they have bought 10 spots for their various brands.
For instance, one Bud Light commercial, which shows the unintended consequences of stocking a "secret" refrigerator with Bud Light, has a clever premise and a hilarious punch line. The spot is created by DDB Worldwide, part of the Omnicom Group.
A commercial being considered for Budweiser Select is sophisticated enough to show a couple playing chess, a pursuit that rarely if ever has made its way into a Super Bowl spot. That commercial is being created by Peterson Milla Hooks, an agency best known for its glossy, offbeat campaigns for Target; it is the agency's first work for the brand and for Anheuser-Busch.
A possible Budweiser spot tugs at the heart strings rather than hammering at the funny bone. That spot, by DDB, shows a junior Clydesdale getting some uncredited help from its parents.
The WSJ points out two other possibilities:
In one spot likely to appear, which Anheuser previewed before some reporters yesterday, two slacker guys try to escape from a grizzly bear, and Bud Light helps save the day.
In another, Anheuser's veteran Super Bowl pitchman, Cedric the Entertainer, walks down the aisle to score a pack of Bud Light. The brewer says the spots' secret, final plot twist is a maneuver that will help them score with viewers in the Super Bowl Sunday polling.
As other information comes out, we'll keep you updated.