Possible homage to 1984 Mac ad

Adland: 

A Wired.com article says "there are murmurs of a high-profile Super Bowl ad to pay homage to the "1984" ad by Ridley Scott that launched the Mac. The influential ad, which cost a fortune and was shown only once, has become one of the most famous and celebrated spots in advertising history."

Apple is talking to its agency, TBWA/Chiat/Day, about an anniversary ad that would be "reminiscent" of the original, according to a December article in Advertising Age.
Details weren't leaked, but the magazine suggested the company thought about rerunning the original ad to save money, but decided against it because no one under 45 or so would get it.
A spokesman for TBWA/Chiat/Day said he couldn't talk about it. "We'd have to get permission from Apple," he said, in a tacit admission that something is up.
Whether or not Apple runs a tribute spot, the company will have a Super Bowl presence thanks to Pepsi, which has teamed with Apple in a bottle-cap promotion to give away 100 million songs through the iTunes Music Store.

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (5)

  • Dabitch's picture
    Dabitch

    I'm fifteen years under 45 and I will geddit. dangit! My just-turning-40 bro will too. Tsssk.

    Sidenote - Commando the ol' adgrunt has the scoop on another rippoff. Global PC vs Apple 1984 side by side screenshots. hehe.

    Jan 03, 2004
  • James_Trickery's picture
    James_Trickery

    recycling ideas, even in "homage of" isn't easy - it's gotta be darn good to repeat the glory the 1984 ad gathered...

    Jan 04, 2004
  • junyr's picture
    junyr

    I'm 24 and I get it. People >45 of age in my office won't. Its not so much an age thing as a techie thing.

    Jan 05, 2004
  • tlevitz's picture
    tlevitz

    Nooooooo!

    To paraphrase many a horror movie character "don't go there!"

    Danger! Danger!

    Jan 05, 2004
  • caffeinegoddess's picture
    caffeinegoddess

    So true. Creatives working on this one have a high standard to live up to.

    Jan 06, 2004

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