The power of copywriting - "I am blind, please help" - twice


This cute little film reminding us of the power of choosing the right words is directed by Seth Gardner of for Purplefeather.

We've seen the idea before though, in Nick Galanides "Blind Man" where the message changes to "I am blind and it is spring".

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.