The power of the suit

Adland: 

St Luke's viral movie praises power of the suit. "...the campaign had started off with a few friends spreading the film, but within a week had already escalated to 35,000 people. "At the moment, the film has been created as a one-off," Lutwyche said. "But it's been so successful that it might turn into something else." Lutwyche said that they were currently trying to clear the ad for television broadcast with the BACC."

Click on the image to see the movie. (flash)

Comments (7)

  • Robblink's picture
    Robblink

    That's a pretty gutsy client. I hope they see a sales bump from this stunt.

    Really funny. So funny that I think they'll be hearing from women groups soon!

    Oct 03, 2003
  • Dabitch's picture
    Dabitch

    I'm suprised they haven't already. womans group protest in 3.. 2...1..

    Oct 03, 2003
  • Dabitch's picture
    Dabitch

    ps - did anyone else think "Silk cut" when they saw the tie or am I just completly ad-damaged?

    Oct 03, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    The cigarette?

    Oct 04, 2003
  • Dabitch's picture
    Dabitch

    yeah the sexy asfalt colored something and a purple "silk cut" in it - press ads/posters.
    I know, they're old as heck but classic.. It burned into my brain somehow....

    Oct 04, 2003
  • sport's picture
    sport

    J-H-mygod! How did they ever get away with that?

    and dab, you are ad-damaged.

    Oct 04, 2003
  • blabla's picture
    blabla

    haha. Well, if the SUIT really has this kind of power, someone might be seeing a bump nine months down the road....

    Oct 04, 2003

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